What’s in a Name?
After Facebook whistleblower Frances Haugen exposed Facebook’s inaction towards the negative effects of social media use, rebranding will reframe the company in the eyes of users positively but decrease brand recognition.
Facebook is finally being separated from its Cain and Abel origins in which CEO Mark Zuckerberg booted his co-founder Eduardo Saverin from the company. Zuckerberg diluted Saverin’s stake before removing him from the company.
For all events and purposes, it is still the same company with the same origins. But the rebranding will undoubtedly separate its terrible origins from the company going forward.
A rebranding also takes the company out of the 2000s.
Users have since grown out of Facebook and graduated into platforms like Snapchat and Instagram, with better UI and stronger algorithms matched to the user's needs.
A rebrand might attract its users back, but the company may not be able to keep them if the algorithm remains the same. We don’t need the Facebook papers to prove that Meta (or Facebook) is a productivity sucker.
Rebranding might take away the bad things associated with the company, but it’ll also remove its brand recognition with both users and investors alike.
